Leading newspaper "Times of India"
One of the leading Gujarati language newspaper "Divya Bhaskar"
Local Gujarati Weekly magazine "Aarpar"
Leading newspaper "Times of India"
Leading newspaper "Times of India"
Local newspaper "Sandesh"
Very popular for local affairs "Ahmedabad Mirror"
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Dear All,
“100 Hours of Astronomy”
Our 100 Hours actually started in March!
That’s when we started chalking out the program for an ambitious 4 day extravaganza.
We planned to party every day of the 100 hours!
In keeping with the spirit of the IYA2009 mission of taking astronomy to those people who would not ordinarily be touched by what is perceived as a niche and elitist pastime, we consciously decided to base the venues for most of the programs within the old city walls of Ahmedabad and in the newly restored traditional houses called ‘Havelis’
Getting the various permissions from owners, the respective heritage boards and the other concerned authorities was a humongous task.
In order to arouse the attention and interest of the lay public, we created 100 posters for display at the venues. The posters were unique not only in the content which used one-liner facts presented in a unique graphic adorned way but more importantly, were also presented in the local language! They were such a great success that the young and old visitors alike were fascinated by them and sometimes to such an extent that people used notebooks to copy down the text!! Indeed, so many requests to turn the text of the posters into a handbook were received that we are seriously considering creating a series of such handbooks!! Just need some good Samaritans to pledge some funds!
In our attempt to add a fun element to the project, we decided to celebrate Yuri’s space anniversary on all the four days of our 100 Hour program. We created a life size cutout of Yuri in a space suit alongside an empty astronomer’s suit that allowed all participants to become astronomer buddies with Yuri for a few moments when they placed their faces in the suit and got their pictures clicked! On the 4th, we sang happy birthday to Yuri and distributed chocolates to all the 100 hour participants
We also gave away 500 lapel buttons with the 100Hours of astronomy logo to all the participants!
Our attempt to encourage a huge turnout at the 100 hours venues was colossal and well planned. We created 5000 event posters that were put up at all local clubs, popular stores as well as distributed in bulk around the venues themselves.
Our 100 Hours actually started in March!
That’s when we started chalking out the program for an ambitious 4 day extravaganza.
We planned to party every day of the 100 hours!
In keeping with the spirit of the IYA2009 mission of taking astronomy to those people who would not ordinarily be touched by what is perceived as a niche and elitist pastime, we consciously decided to base the venues for most of the programs within the old city walls of Ahmedabad and in the newly restored traditional houses called ‘Havelis’
Getting the various permissions from owners, the respective heritage boards and the other concerned authorities was a humongous task.
In order to arouse the attention and interest of the lay public, we created 100 posters for display at the venues. The posters were unique not only in the content which used one-liner facts presented in a unique graphic adorned way but more importantly, were also presented in the local language! They were such a great success that the young and old visitors alike were fascinated by them and sometimes to such an extent that people used notebooks to copy down the text!! Indeed, so many requests to turn the text of the posters into a handbook were received that we are seriously considering creating a series of such handbooks!! Just need some good Samaritans to pledge some funds!
In our attempt to add a fun element to the project, we decided to celebrate Yuri’s space anniversary on all the four days of our 100 Hour program. We created a life size cutout of Yuri in a space suit alongside an empty astronomer’s suit that allowed all participants to become astronomer buddies with Yuri for a few moments when they placed their faces in the suit and got their pictures clicked! On the 4th, we sang happy birthday to Yuri and distributed chocolates to all the 100 hour participants
We also gave away 500 lapel buttons with the 100Hours of astronomy logo to all the participants!
Our attempt to encourage a huge turnout at the 100 hours venues was colossal and well planned. We created 5000 event posters that were put up at all local clubs, popular stores as well as distributed in bulk around the venues themselves.
Another major campaign to drum up awareness as well as attendance for the 100 hours was our Radio Campaign which was aired for 5 days beginning April 1, 2009. The campaign announced the various programs for each day of the 100 hour celebrations while also running a quiz on astronomy! Prizes of astronomy kits and books were given away to the winners every day! There were ten radio spots everyday! And a total of 20 prizes given away!
We also managed to give the programs wide news coverage in the leading dailies of the town.
Our theme was: Global Star Party at a local hot spot!
Tanmaye Vyas
+91 9327019254
+91 9979861071
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